Nails…Tea…and everything in-between: There is a new salon in town called; “The Paint Workshop” from British brand, Nails Inc! It is located inside luxury chain store, Saks Fifth Avenue [Nyc]. From the looks of things, this is won’t be your average nail salon!
Collaborating with creative individuals in the fashion industry, Nails Inc overall goal is: Catering to the needs of a busy modern day customer, by offering an outlet where fast manicures and quality hand treatments are provided. Top photo[L-R]: Sophia /Sasha Shalaby / Jasmin
[Below] Nowadays, Artist use embellishments and objects as one way to create texturize looks on the nails. With new products constantly developing, Nails Inc has taken the idea of textured nails a step further, and you no longer have to add anything other than a couple coats to your nails to accomplish a textured look. Using fashion forward brand: Founder, Thea Green utilizes fabrics swatches and colors from designer’s collection and create innovative polish out of them. For example, the Alexa Chung [English Model] collaboration entails textured fabrics such as: Cashmere, leather, silk, lace and sequin nail polish! Nails Inc, is the first polish line to introduce textured nail polish to the nails & beauty market. Just to showcase how clever the idea is: I had on a cashmere scarf that day! Which provide confirmation of how, Nails Inc connects and identity with their target customer. To add, typography style polish tops were one of the main attraction! Not only will you have the option to purchase over 130 ranged of feature polishes, but also you can choose to add personality to them [OMG!]. Here, you can actually spell out a person, place or thing with the 26 letters of the alphabets! Not only are these polishing tops cool, but its is a great way Nails Inc cater to the variety of customers visiting.
[Below] All present manicurists are train beforehand by celebrity nail artists: Lisa Logan and Pattie Yankees then placed to operate the nail bar. Interesting enough, Thea Green took an interested direction on the business aspect of Nails Inc: she allows worker to jiggle their skills of being both a manicurist and sales representatives for the brand. Another great attribute to the brand is the professional attire that each manicurist embraces! They are all fashionably trendy, as they spend their hours sporty an: overall body suit jumpers, with their personalize name embedded on the back. Rad!:
[Below] Merging business and life together, Ipad technology are displayed for clients to take selfies or simply view visuals from Nails Inc. In the near future, Netflick will be available for customers who just want to zone out and catch up on some action. In addition, if any of your electronics or mobile devices is low on battery you don’t have to worry! The Paint Workshop has you covered with on-site chargers:
Next time you are in Midtown East area , stop by The Paint Workshop at Saks Fifth Avenue. It is worth seeing and I am looking forward to visiting again. For more on Nails Inc [Click Here]